More Like This: Men's Fashion, Shopping & Fashion, Women's Fashion by Rick Andreoli

Here's a sexy, smokin' way to sell your product–associate it with the hottest <del>porn nove</del>l women's erotic romance novel ever published.

In case you don't already know, Andrew Marc is a New York-based American luxury fashion and leather goods label founded by Andrew Marc. The company is known for its signature fur and leather bomber jacket, and Marc New York is a division of Andrew Marc. Now, for the first time, Marc New York will do a print advertisement campaign, and to make a big splash the company says the concept was inspired by the book Fifty Shades of Grey.

The campaign was conceived and photographed by Chris Gbur, Andrew Marc's creative director. It features 2012 Celebrity Apprentice contestant and 2008 Miss Universe winner Dayana Mendoza in the Anastasia Steele role; she's sporting a saucy unzipped dress, apparently ready for action. The nearly naked stud playing Christian Grey is former Scottish rugby player Thom Evans.

According to <a title="Andrew Marc's sexy new ad" href="http://www.wwd.com/media-news/fashion-memopad/starter-campaign-6118126?src=nl/mornReport/20120727" target="_blank">WWD</a>, "The ads, which were shot at the Michelson Studio in New York, will run in the September and October issues of Glamour and People StyleWatch magazine, as well as digital and outdoor venues. The company declined to reveal the fall ad budget but said it's part of Andrew Marc's overall budget, which is up slightly from a year ago."

If Marc New York's products are even half as hot as this ad, we're totally grabbing the credit card and making a quickie drive by. Check out the full image below.
<a href="http://firsttoknow.com/wp-content/uploads/2012/07/memo-Andrew_marc_50-shades-of-grey_advertisement_445.jpg"><img class="aligncenter size-full wp-image-2847" title="memo-Andrew_marc_50-shades-of-grey_advertisement_445" src="http://firsttoknow.com/wp-content/uploads/2012/07/memo-Andrew_marc_50-shades-of-grey_advertisement_445.jpg" alt="" width="445" height="297" /></a>