Here's a sexy, smokin' way to sell your product–associate it with the hottest <del>porn nove</del>l women's erotic romance novel ever published.
In case you don't already know, Andrew Marc is a New York-based American luxury fashion and leather goods label founded by Andrew Marc. The company is known for its signature fur and leather bomber jacket, and Marc New York is a division of Andrew Marc. Now, for the first time, Marc New York will do a print advertisement campaign, and to make a big splash the company says the concept was inspired by the book <em>Fifty Shades of Grey</em>.
The campaign was conceived and photographed by Chris Gbur, Andrew Marc's creative director. It features 2012 <em>Celebrity Apprentice</em> contestant and 2008 Miss Universe winner Dayana Mendoza in the Anastasia Steele role; she's sporting a saucy unzipped dress, apparently ready for action. The nearly naked stud playing Christian Grey is former Scottish rugby player Thom Evans.
According to <a title="Andrew Marc's sexy new ad" href="http://www.wwd.com/media-news/fashion-memopad/starter-campaign-6118126?src=nl/mornReport/20120727" target="_blank"><em>WWD</em></a>, "The ads, which were shot at the Michelson Studio in New York, will run in the September and October issues of <em>Glamour </em>and <em>People StyleWatch </em>magazine, as well as digital and outdoor venues. The company declined to reveal the fall ad budget but said it's part of Andrew Marc's overall budget, which is up slightly from a year ago."
If Marc New York's products are even half as hot as this ad, we're totally grabbing the credit card and making a quickie drive by. Check out the full image below.
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