The new study, led by Anthony Little from the University of Stirling and Benedict Jones from the University of Glasgow, appearing in the British Journal of Psychology says female features that are routinely considered more traditionally beautiful are preferred by men for short term flings, versus less attractive women for more long-term relationships.
The aspects of preferred feminine features, full lips, slinder jaw line, feline eyes, are also indicators to men of higher levels of estrogen and therefore indicators of good reproductive health–obviously attractive to a reproducing male.
Studies on factors that influence choice on choosing a partner, commonly focus on women, these ladies tend to share the same shallow preference as their male counterparts–leaning toward choosing a better looking man for a fling but a nerdier one to settle down with–could it be women don’t want to run the risk of infidelity or somehow believe a less good looking guy will stay around and contribute to the family?
“When a man has secured a mate, the potential cost of being discovered may increase his choosiness regarding short-term partners relative to un-partnered men, who can better increase their short-term mating success by relaxing their standards,” wrote the study authors.
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