Facebook Losing its Coolness Factor with Teens?

If you’ve found yourself checking Facebook less often than usual lately, you’re not alone. If fact, you’re probably part of the cool crowd.

Recent trend reports indicate that teens and tweens are over Facebook and no longer find the social site as a cool way to connect. They’re now turning to newer apps and services like Instagram and Snapchat to spend their time on instead.

Facebook recognizes there’s a decline in its cool factor recently, noting it is annual 10-k report, “We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed.”

New app-makers will have to take this into account when creating new technology and services. This is the lesson Adam Ludwin recently learned. Before he launched his social photo app, Albumatic, he assembled a focus group of over 20 people, under the age of 25. Most of people in this group said they didn’t like the app’s high reliance on Facebook, according to Business Insider.

“They gave me the typical teenage response: ‘We’re bored with Facebook,’” Ludwin said.

According to experts, one possible reason for the move is that parents are less aware of the newer services, so the younger crowd can be less restricted on these platforms and can also have a bigger sense of privacy and control over who they’re sharing their life moments with.

Feature Image: blog.investis.com

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