Old Spice has taken its usually wacky ad campaign to a whole new level. In a new "Muscle Music" ad, viewers get to be part of the action with funny man Terry Crews.
Using your keyboard you can create your own percussive masterpiece, with the help of Crews’ amazing flexed muscles.
First watch the hilarious pre-recorded version and then wait for the interactive portion. Experiment with various keystrokes- Switch between light key taps and sustained holds, or try typing in your name and see what happens. If you’re especially musically challenged, you can start off with this <a title="CheatSheet" href="http://creativity-online.com/work/old-spice-muscle-music-keyboard-key/28968" target="_blank">cheat sheet</a>, courtesy of Creativity-Online.
There's really no losing. Go ahead and try it!
<iframe src="http://player.vimeo.com/video/47875656" frameborder="0" width="558" height="314"></iframe>
<a href="http://vimeo.com/47875656">Old Spice Muscle Music</a> from <a href="http://vimeo.com/terrycrews">Terry Crews</a> on <a href="http://vimeo.com">Vimeo</a>.