“Do you have a MySpace?”
Remember when that was a question people actually asked each other? Yeah, it’s been a while. Well, with a fresh new design and concept, the social networking site hopes the question will be on everyone’s lips again, with a resounding “yes” as the answer.
On Monday a teaser video showing off the site’s new design was released and it certainly has people talking.
A far cry from the old design, the newly refreshed site features a horizontally oriented user interface and a continued focus on music, which has been one of MySpace’s strongest points in the 10 years it has been around. <a title="New MySpace" href="http://www.mtv.com/news/articles/1694369/myspace-redesign-justin-timberlake.jhtml" target="_blank">MTV News </a>describes the new interface as “Facebook-meets-Instagram, with hints of Pinterest and Windows 8.”
The redesign is in hopes to regain the site’s popularity, which has fallen severely the last several years. News Corp. sold MySpace to Specific Media for $35 million dollars June of last year. The selling price was at a half-billion-dollar loss to News Corp. Shortly after, Justin Timberlake was announced as one of the site’s investors and he has since played an instrumental role in the revival efforts of the once-dominant website.
Worth mentioning is that the site is hoping to establish itself as a popular social medium for music artists to connect with their fans and others in the industry. Speaking about the redesign, Timberlake said “It’s just bringing the connection that much closer while still making the artist feel comfortable that they can make their art, lock themselves in a room and torture themselves as they do, and still find a way to comfortably connect with their fan base.”
Will MySpace 2.0 bring back the users and money for the company, or will it be another flop for the site? We’ll have to wait to see. There is no set date yet for the launch of the revamped site.
Check out the teaser video:
<iframe src="http://player.vimeo.com/video/50071857?title=0&byline=0&portrait=0" frameborder="0" width="558" height="314"></iframe>
<a href="http://vimeo.com/50071857">The new Myspace</a> from <a href="http://vimeo.com/myspace">Myspace</a> on <a href="http://vimeo.com">Vimeo</a>.