Internet Porn Traffic Dropped Significantly During Game Of Thrones Premiere

Game of Thrones v. Porn

Game of Thrones has returned and it’s so popular even porn is taking a hit.

The season seven premiere finally hit screens on Sunday night with an estimated viewership of 16 million in the US alone. That’s a lot of eyes on Westeros and according to Pornhub the return of the HBO show saw a significant dent in their traffic.

The site claimed traffic dropped as much as 4.5% while the premiere was on air, which is a severe decrease in comparison to traffic usually at that time.

daenerys targaryen
Daenerys in Westeros

In a statement they said: “That’s a considerable change in visitors as Sunday night is one of the most popular times for people to visit Pornhub.”

The correlation between porn and Game of Thrones has been happening for a while as last year the company reported a decrease of 4% traffic during the season six premiere.

As the penultimate season kicks off, HBO’s masterpiece is proving to be growing in popularity. Sunday night’s episode drew 10.1 million linear viewers, which beat the previous record holder – the season six finale which aired last summer and attracted around 8.9 million viewers.

They’re back

That was only the first estimate though, with HBO claiming that with the addition of online streaming figures it was closer to 16 million, a 50% increase on last season’s premiere episode.

Those figures are only for the US and with the premiere screening simultaneously worldwide, you can only imagine how many millions sat down to watch Cersei and co’s return.

The premiere episode was hugely popular

In Australia, the demand was so great that Foxtel, the company who holds the rights down under, saw it’s digital platform crash during episode one due to the amount of people trying to log on and watch it.

We bet their customers were pleased.

That’s nothing in comparison to those who watched illegally online though, with one anti-piracy technology company – Muso – estimating that the first episode has already been pirated 90 million times. That figure includes 15 million in the US and six million in the UK.

If the season carries on with this popularity, you’ll have a job finding anyone not keeping up with the goings on in the seven kingdoms.