Global marketing agency Saatchi & Saatchi and post-production house Heckler showcased an endearing short film during TEDx 2013, capturing kids trying strange foods for the first time. The video, First Taste, shows their reactions in slow-motion, while they discover the taste of unusual fare: gherkins, Vegemite, anchovies, and more.
Saatchi & Saatchi creative director Matt Gilmour said the inspiration behind the idea came from his two-year-old daughter and the food at this year’s conference.
“We were inspired initially by the food component in this year’s conference,” said Gilmour. ” The idea that any delegate could contribute homegrown produce to be prepared by Aria Catering was an intriguing one. Watching her reminded me of that visceral, utterly natural, way that kids react to a new taste. It’s unlike adults who are more considered in their responses. Children are so pure in their reactions and they are often charmingly so. The next challenge was how to translate that into something beautiful in a film context.”
So, how does it turn out? The video is cute, funny, and victorious — as demonstrated perfectly by one girl, in pigtails, who raises her hands in triumph after finishing off an olive. It’s a better reaction than many of us would have, and it had us grinning from ear to ear.
Watch the video of kids trying new foods to see some adorable, funny faces.