Global marketing agency Saatchi & Saatchi and post-production house Heckler showcased an endearing short film during TEDx 2013, capturing kids trying strange foods for the first time. The video, First Taste, shows their reactions in slow-motion, while they discover the taste of unusual fare: gherkins, Vegemite, anchovies, etc.
One girl, in pigtails, even raises her hands in triumph after finishing off an olive.
Saatchi & Saatchi creative director Matt Gilmour said the inspiration behind the idea came from his two-year-old daughter and the food at this year’s conference.
“We were inspired initially by the food component in this year’s conference,” said Gilmour. ” The idea that any delegate could contribute homegrown produce to be prepared by Aria Catering was an intriguing one. Watching her reminded me of that visceral, utterly natural, way that kids react to a new taste. It’s unlike adults who are more considered in their responses. Children are so pure in their reactions and they are often charmingly so. The next challenge was how to translate that into something beautiful in a film context.”
Watch the whole thing to see some adorable, funny faces.More Like This: Food & Drink, Shopping & Fashion, Videos