It seems the EDM community is finally starting to address drugs after all the highly publicized drug-and-alcohol-related emergency room visits and deaths that have been occurring. Well, kind of.
Organizers of Electric Zoo (a three-day dance festival that was shut down last year after two people overdosed), has created a campaign titled “Come to Life,” which is pretty much a cheesy PSA-style video warning people not to roll.
In the video, some guy, on what looks to be a strong illegal stimulant, wrecks his chance with a girl, loses his mind and later probably overheats and dies. We’re not exactly sure what happens at the end, but watching it definitely made us feel uneasy.
It concludes with the phrase, “Be Present. Avoid the risks.”
Concert-goers will be forced to watch it before being allowed to activate their wristbands and enjoy the bass-driven music and move their bodies.
Do you think watching this announcement will prevent them from taking drugs? Either way, it’s a serious issue that needs to be tackled sooner rather than later.