Speed kills. Everyone should be aware of that by now.
Unfortunately, speeding still kills approximately 14,00 people per year in the US alone. Worldwide, it contributes to 31 percent of all fatal crashes.
In an effort to reduce fatalities, the DOE in Northern Ireland recently created an anti-speeding ad that reveals how many children have perished due to speeding since 2000.
According to the DOE, 28 children have lost their lives. And this year alone, more than 30 people have died in traffic collisions.
Needless to say, the ad is one of the most powerful we have ever seen. Not to mention, extremely graphic.
It aired for the first time about a week ago, and has reached over one million views on YouTube.
Despite how uneasy the ad may make you feel, SDLP Road Safety Minister Mark H. Durkan explained that the campaign represents a “wake-up call” for society.
The fact is, excessive speed remains the single biggest principal factor behind road deaths in Northern Ireland and is responsible for a quarter of fatalities. Therefore, the aim of this campaign is to challenge and dispel, once and for all, through this emotional and uncomfortable message, the false perceptions that many road users have as to the truly horrifying consequences of speeding. My heartfelt condolences go to each and every family. Every road death is one too many.
When the DOE conducted a survey regarding the graphic television ads, they found that 92 percent of respondents were in agreement that such depictions were “important for saving lives.”
What do you think? Is this ad too explicit for viewers?