Apple have cancelled the release of their most ambitious iPhone model ever, if recent reports are to be believed. The iPhone 7 Pro was set to be the third model in the new range, alongside the iPhone 7 and iPhone 7 Plus, with photos of the three models being leaked recently.
The cancellation of the iPhone 7 Pro was reported by the usually credible Japanese site Mac Otakara last month, and now the news seems to have been confirmed by Russia’s Eurasian Economic Commission. They have published Apple’s trademark filings, and although they mention a whopping 13 new devices (mainly Apple Watches), there were only two new iPhones in the documentation. Russia has previously received every iPhone model to date, making the news hard to argue away.
So why did Apple decide to cancel the model? Some sites are suggesting it was due to the company being unable to get their hands on enough of the dual lens cameras for the iPhone Plus — though they have managed to overcome this hurdle it is thought it could have had a knock on effect with the iPhone Pro, leaving them without the quantity required for the model. This was particularly disastrous considering the company has been trying to compete with rival Samsung who have been given the title of provider of best smartphone cameras in recent times.
Another possible reason could be the fact that Apple were just not able to get the model up to the standard they had originally intended, and that had been leaked online and therefore seen by millions of potential consumers. For example, the iPhone 7 Pro was meant to have a Smart Connector like the iPad Pro range. However, it seems that judging by recent leaks this isn’t the reality for any of the new models.