Australian Realtors Use Provocative Videos to Sell Homes

Here’s something you won’t necessarily see from Century 21 or RE/MAX. A Real Estate agent in Queensland, Australia decided to show off his own hot property in order to sell one of his actual properties.

The man above is Kieren Gray, and we’re told he works in Maroochydore on the Sunshine Coast. He stripped down to his Speedos for an attention-grabbing video where he tours a home he’s repping for sale. It’s no surprise that the video went viral– it’s both sexy and silly all at the same time (and a little creepy when you notice that freaky painting above the girl on the couch)– but it also proved successful. The video led to the house being sold.

Hit play on the video above to watch the 39-second spot.

The video has also had a lasting effect on Gray’s business, giving him the kind of public recognition that ad agencies love. “People come up to me at open houses and they say, ‘Hey, you’re the guy in the Speedos’, and they know the property as well,” Gray laughs.

This isn’t the first time this strategy worked. In 2011 another Australian video came out featuring Canadian male model Ryan Burke (right). In this arty black and white piece, Burke takes a naked swim and stroll around a beautiful property located in Broadbeach Waters on the Gold Coast. There’s a beautiful woman in this vid, too, but like with Gray’s video she’s definitely not the focus– Burke is. Where the video above is pretty cheeky throughout (pun intended), this second video waits for the end to deliver the punchline.

Oh, and it not only sold the house, it’s also had more than 100,000 views. Check that one out below.