Men are notorious for have wandering eyes, but it’s hard to say where people are really looking — until now, of course. Thanks to revolutionary eye-tracking technology we can now see exactly where our wandering eyes stray in everyday life.
The resulting eye-tracking heatmaps, as published in Business Insider, reveal some interesting tendencies in human behavior. A few of our favorite examples below:
The people’s eyes are firmly “up here” in this Dolce & Gabbana ad featuring Scarlett Johansson. But this is for men and women. Let’s see what happens when you isolate the sexes on a similarly sexually charged photo:
Women focus on the face and torso mostly…
While men tend to look at the crotch a bit more.
No one looks at banner ads on websites.
On The New York Times website, people tend to look at images and special text boxes.
People only look at the first five Google search results.