Next-Level Crazy: Beer Company Takes ALS Ice Bucket Challenge with a Massive Iceberg

We know you’re probably sick and tired of all the ALS ice bucket challenge videos flooding your newsfeed over the last few weeks, but we promise you this is one is next-level crazy.

A Czech microbrewery just took the challenge but instead of merely dumping a bucket of cold water over the head, a member of the company actual swam out to a massive chunk of ice in the middle of a seemingly freezing cold body of water.

Then they nominated Adidas, O2, and Heineken to get in on the challenge. We doubt it’s possible, but let’s see if those companies can top this one.