Disney’s New Latina Princess: No Hispano Suficiente?

Forgive us for our gringa headline—the result of failing high school Spanish. It was the best we could muster!

When you think about it though, Disney is no better. They introduced the first Latina Princess without actually stating her heritage.

Sofia the First: Once Upon a Princess is a made-for-TV movie intended to be a spin-off of Cinderella. Sofia’s heritage was described by a writer and co-executive producer on the film as “a mixed-heritage princess in a fairy-tale world.” Also adding, “Her mother is originally from an enchanted kingdom inspired by Spain (Galdiz)  and her birth father hailed from an enchanted kingdom inspired by Scandinavia.”

All this, combined with the visual image of the princess, led viewers to conclude she’s Latina. But, not so fast, Disney says!

Senior vice president of original programming and general  manager of Disney Junior Worldwide Nancy Kanter says Princess Sofia doesn’t represent any “real world” culture.

Kanter states, “What’s important to know is that Sofia is a fairy-tale girl who lives in a  fairy-tale world … All our characters come from fantasy lands that may reflect elements of various cultures and ethnicities but none are meant to  specifically represent those real world cultures.”

President and chief executive officer of the  National Hispanic Media Coalition, Alex Nogales isn’t buying it. “We consume a hell of a lot of television, and I don’t understand the reluctance of the producers to not be upfront and say, ‘This person is Latina,'”  Nogales fumes.

View the trailer above and tell us your thoughts: Do you think Princess Sofia looks Latina, and if so, should Disney come clean and say so?