Dove Ad Shows We’re Our Own Worst Enemies

“Sketches,” a new project from Dove, released Monday on YouTube, is an interesting look at self-esteem and deep-seated standards of beauty. The three-minute ad (see the clip above) hopes to teach a vital lesson about how women view ourselves compared to how others see us.

It shows a former forensic artist for the San Jose police department, Gil Zamora, meeting a series of women and asking each to describe themselves.

Hidden behind a curtain, Zamora prompts the women to detail everything: hair length, facial structure, their most prominent features, and then he sketches each participant from their self-description.

Then he asks each participant to describe a participant they’ve been partnered with, and draws another portrait based on that description.

At the end of the video, the artist reveals the two sketches — one from the participant itself, one from their partner.

Spoiler Alert: The differences are remarkable.

“Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful … we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see,” Dove says.

Definitely worth checking out.

Take our poll and let us know your thoughts.

  • I was moved.
  • It’s thought provoking.
  • I’m a cynic, it’s just an ad to sell soap.
  • I’m gonna’ run out and buy Dove.

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