Dove Ad Shows We’re Our Own Worst Enemies

“Sketches,” a new project from Dove, released Monday on YouTube, is an interesting look at self-esteem and deep-seated standards of beauty. The three-minute ad (see the clip above) hopes to teach a vital lesson about how women view ourselves compared to how others see us.

It shows a former forensic artist for the San Jose police department, Gil Zamora, meeting a series of women and asking each to describe themselves.

Hidden behind a curtain, Zamora prompts the women to detail everything: hair length, facial structure, their most prominent features, and then he sketches each participant from their self-description.

Then he asks each participant to describe a participant they’ve been partnered with, and draws another portrait based on that description.

At the end of the video, the artist reveals the two sketches — one from the participant itself, one from their partner.

Spoiler Alert: The differences are remarkable.

“Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful … we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see,” Dove says.

Definitely worth checking out.

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  • I was moved.
  • It’s thought provoking.
  • I’m a cynic, it’s just an ad to sell soap.
  • I’m gonna’ run out and buy Dove.