These days, it’s commonplace to sip or chug a 16-oz energy drink to get you through the day. Unlike coffee, still considered by some as being a morning indulgence, energy drinks are easy to take on-the-go, generally feel more cool and refreshing, and are often enhanced with vitamins instead of simply containing caffeine.
To most, it’s a means to an end, whether that end be getting through a taxing work day, pumping up for a workout, clubbing all night or surviving unending school work. But these drinks are also a rapidly expanding multi-billion dollar industry, which experienced a monumental 60% growth from 2006 to 2012. There are more energy drinks than ever, and each new brand caters to a specific need or touts a specific virtue.
That fridge full of energy options in the convenience store didn’t spring up overnight though. From Lucozade to Red Bull to Monster, we take a look at some of the most important developments in energy drinks since their inception. Check it out in the slide show above.