Bye, bye Beso… Hello, petite filet!
Actress and entrepreneur Eva Longoria is reinventing her Las Vegas restaurant Beso and attached nightclub Eve, closing down the two destinations and reopening them as a steakhouse catering to women.
What makes this lady space different from a traditional meatery? Try small plate entrees, 3D projection mapping, cryogenic fog, rain curtains, and a catwalk. You know, for tiny appetites and big-ass fashion shows.
And the name? She.
Scheduled to open New Year’s Eve, She will be located in the Crystals shopping space at CityCenter. This transition comes after the Las Vegas Beso location fell into bankruptcy, but was later purchased for $1 million by Tilman Fertitta’s Landry’s Restaurants Inc., the company that owns the Morton’s steakhouse chain; Longoria’s Los Angeles-based Beso restaurant is reportedly doing fine as a popular nightlife destination.
The menu is being developed by chef Todd Mark Miller, the former corporate chef of STK Las Vegas Steakhouse at the Cosmopolitan. This is interesting to note, since STK’s origins are in Los Angeles (like Beso), and STK is also pitched as a dining destination for ladies. However, that seems to be where the similarities end.
According to a press release, the new venture is described as “an updated interpretation of the gilded age when wealth and excessive opulence ruled America’s upper-class combined with a modern version of art deco to create a feeling of empowerment, especially for female guests.”
But don’t worry, this won’t be a “Thunder From Down Under” scenario where men aren’t allowed (and most straight guys wouldn’t really want to venture). At this Vegas nightspot, men are welcome and can still order a thick steak if they want.