Hallmark has created a bit of unexpected controversy with one of its new collectible Christmas ornaments. The ornament is of a
tacky red sweater that many Americans might buy and embarrass their kids while wearing wear were it sold at a department store, and emblazoned on it are the words “Don we now our FUN apparel!”
If you know the lyrics to the Christmas carol “Deck the Halls,” the original words are “Don we now our gay apparel.” This has caused many consumers to become riled up.
So why did the greeting card company put away the gay this festive holiday season? Hallmark pointed out that the lyrics for “Deck the Halls” were translated from Gaelic back in a time when “gay” meant “happy” or “fun” and not “gay” as it does in 2013. They said in a statement:
Today it has multiple meanings, which we thought could leave our intent open to misinterpretation. The trend of wearing festively decorated Christmas sweaters to parties is all about fun, and this ornament is intended to play into that, so the planning team decided to say what we meant: “fun.” That’s the spirit we intended and the spirit in which we hope ornament buyers will take it.
That statement hasn’t stopped customers from complaining. The company’s Facebook page has received numerous posts, including one that said, “Hallmark is insinuating that gay people dress differently than anyone else. If I were gay, I would be more upset with that.”
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