Hilarious Text Alert Prank Proves We’re All Living in Notification Hell (VIDEO)

It should come as no surprise to hear that people love their smartphones.

In this hilarious text alert prank, you’ll see exactly what happens when someone tricks strangers into thinking their phone is sounding off.

You know that every single time you receive a text notification on you’re phone you have to check it. Don’t lie. You need to check it. You go “Ooooooo!” and “Ahhh!” wondering who’s trying to get a hold of you and what it is they have to say. We see it happen all the time. Our society has developed a psychological attachment to their phones. And guess what? Psychologists have even coined a term for this attachment, it’s called “nomophobia” (short for no-mobile-phone phobia).

Haven’t you ever mistakenly took your phone out of your purse or pocket after hearing someone else’s notification go off because you thought it was your own? Don’t feel bad, we’ve done it, too!

If Ivan Pavlov were alive today, he’d be one proud son-of-a-gun. Pavlov is famous for discovering that if you give a dog something to eat every time you ring a bell, pretty soon, the dog will began salivating when you just ring the bell.

The same is true for notifications on your cell phone. When those notifications go off, your brain knows it’s going to get some sort of fix. It’s an addiction, really.

According to Dr. David Greenfield, an Assistant Clinical Professor of Psychiatry at the University of Connecticut School of Medicine, an attachment to your smartphone is similar to other addictions that involve dopamine. Dopamine is a neurotransmitter that regulates the brain’s reward center, meaning that it motivates people to do things they think they will be rewarded for doing.

“Every time you get a notification from your phone, there’s a little elevation in dopamine that says you might have something that’s compelling, whether that’s a text message from someone you like, an email, or anything,” Greenfield explained to Business Insider. “The thing is you don’t know what it’s going to be or when you’re going to get it, and that’s what compels the brain to keep checking. It’s like the world’s smallest slot machine.”