‘Honey Boo Boo’ Kicks the RNC’s Butt in Ratings

It looks like Toddlers and Tiaras contestant, Alana “Honey Boo Boo” Thompson, just won again — only this time it was in the ratings war.

Here Comes Honey Boo Boo, TLC’s reality show about a self-proclaimed “redneck” family and their pageant-winning daughter, was already a ratings giant for the network. This past Wednesday, however, the Nielsen overnight ratings showed that the series’ fourth episode pulled in just under 3 million viewers at 10 p.m.. That was 30 percent more than last week’s 2.3 million haul, and the show did much better than the Republican National Convention.

According to The Hollywood Reporter, “The half-hour series’ showing among adults 18-49 bested all other cable outings for the night — coverage of the Republican National Convention, included — to pull a 1.3 rating. Fox News gave the show its closest competition with a 1.2 adults rating in that same time period. On the broadcast networks, Honey Boo Boo bested ABC and CBS’ demo showing for the RNC combined and topped NBC by two tenths of a point.”

That said, adding all the combined coverage of the RNC together naturally eclipsed Honey Boo Boo considerably. So it’s not to say that people care more about Honey Boo Boo than they do politics, it’s that their taste for how politics are covered varies widely.

Nevertheless, TLC is probably thrilled with the ratings spike and the resulting publicity. Here Comes Honey Boo Boo is now beating its parent series Toddlers and Tiaras. In case you’ve missed the preview for this season, here you go.