How Advertisers Manipulate Us into Thinking their Food is Delicious

Ever see a billboard while driving on the freeway and automatically start salivating over the tender, juicy freshness of whatever food is plastered on it? Well, you’ve got a bummer coming your way.

The foods advertised on ads, commercials, and billboards are hardly ever an accurate portrayal of how food you actually get.

Here are a few ways advertisers trick your eyes when creating mouthwatering ads:

  1. Glue: Milk will mostly likely make cereal soggy in a matter of a few quick minutes. To avoid this, white glue has been used as an alternative. Yogurt and shampoo have also been said to create the illusion of milk.
  2. Tampons: When a hot food item is portrayed, the food should look steaming as if it was fresh off the grill. To get this desired affect without recooking the food multiple times, stagers microwave a moist tampon, sponge or cotton ball instead but hide these items in the shot of the ad.
  3. Cardboard & Toothpicks: Fast food burgers are an exceptional let-down in real life. Our burgers never come out looking like the ones in the photos that usually have sheets of cardboard and little toothpicks stuck in between each condiment to keep everything plump and stable.
  4. Motor Oil: Maple syrup has a thick consistency that instantly gets soaked up by a pancake. So, advertisers fix that by spraying the pancakes with some type of fabric protector and by using motor oil in place of the syrup.
  5. Soap bubbles: Soda wouldn’t be as satisfying to look at without its abundant amount of carbonation bubbles. To get the desired look, dish soap or antacid tablets are used to get the food to sparkle and fizz.
  6. Mashed Potatoes: This easy whipped dish is a commonly used replacement for many different foods. It is injected into meat to plump it up, or dyed a different color to look like ice cream. Sometimes a pie will be filled with it so the contents of the slice won’t fall out when cut.
  7. Tweezers: To make every dish look perfect, there is probably someone behind the camera fixing up the little details of foods. Down to the number of sesame seeds on a hamburger bun or the curvature of each noodle in a pasta dish, tweezers are used in assembling and staging food for perfection.

Maybe now you won’t be as fooled or disappointed when your burger ends up coming out like this:

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How Advertisers Manipulate Us

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