How Did This Prada Store Get Lost in the Middle of a Desert in Texas?

If you’re ever driving through Texas on on Route 90, you may have to make a stop at a cultural landmark about 40 miles from the small artsy town of Marfa.

It may just look like some kind of mirage in the desert, but although this Prada store isn’t open for business, it’s not an illusion. It’s actually a permanent installation built to imitate the luxury brand’s boutiques.

Built in 2005 by artist duo Michael Elmgreen and Ingar Dragset, it cost $80,000 to complete and used biodegradable materials. The installation was created with the idea that it would gradually disappear with time.

When Prada Marfa was first revealed to the public, it housed 14 right-footed shoes and six handbags chosen by Miucca Prada herself from the year’s fall/winter collection. As you can imagine, it was only a matter of time (three days to be exact) before vandals broke inside and stole everything in sight.

prada marfa vandalism

They also spray painted the side of the small building with the word “Dumb.”

Despite the initital setback, Prada Marfa was patched-up and restocked. Except this time, the purses were bottomless and contained security alarms to prevent future burglaries.

Recently, the Texas Department of Transportation decided it would allow the installation to stay put by classifying it as a museum.

prada marfia