Here’s another haunting PSA from Havas Worldwide and Fragile Childhood for the Government of Finland’s campaign to protect children from domestic alcohol abuse.
This ad imagines what it would be like if kids could choose their parents, as if they could walk through an orphanage and simply window shop.
Have you ever wondered what it would be like to have a different set of parents — ones that you chose all on your own? Too bad.
The reality of the situation is that nobody ever gets to choose.
Orphanage. A place where hopeful parents could visit and offer a loving home to orphan children. What if the whole situation would be turned upside down? Welcome to The Orphanage of adults.
We all know that children can’t choose their parents. But what if they could? Would that change the way we as parents behave?
Needless to say, the video is definitely heartbreaking.
“It is still not widely understood how much harm drinking problems at home cause to children,” Fragile Childhood says. “For example, previous research has shown that every fourth Finnish child has suffered some harm because of parent’s alcohol usage. Research carried out among Finnish teenagers aged 12-18 years shows that children think their parents ought not to drink at home and that they are much nicer when sober.”