It’s a blistering hot day in China. A CEO ends his conference call, opens his desk drawer, and pulls out a can with a strange nozzle on the top. He pops the plastic top off and presses down on the nozzle as he holds it to his face, then takes a deep breath as cool, fresh Canadian air fills his lungs.
It’s like a scene out of Spaceballs, the 1987 Star Wars parody by Mel Brooks, where fresh air is in short supply. But unfortunately, in some parts of the world, fresh air really is becoming more and more scarce.
That’s why two Canadians from Alberta have decided to start bottling and selling their fresh mountain air across the world.
There’s more demand for canned air than you might think.
Moses Lam and Troy Paquette first realized that Canadian air was a lucrative product when they sold a Ziploc bag filled with air on eBay for $168 USD. Their company, Vitality Air, has been trying to package and deliver air across the world ever since. For a price, of course.
The pair have reportedly made over $300,000 in annual sales in the South Korean market, and expect to hit shelves in China, India, Vietnam, and Dubai soon.
“We’re not in retail stores yet in China or India,” Lam said in an interview with CBC. “Once we do, we expect our sales to be in the millions.”
It makes sense. According to the Chinese Ministry of Health, industrial pollution has made cancer the leading cause of death in the country. A 2015 study by Berkley Earth found that an estimated 1.6 million people in China die every year from air pollution – that’s about 4,400 people a day. It’s no surprise then that a few breaths of fresh, Canadian air can be worth some money.
“In China, we have big CEOs of big companies purchasing our products because they want to experience fresh air, breathe fresh air,” said Lam. “They can work harder, work longer.”
A variety of canned air.
If you want a bottle of Vitality Air, you’ll have to choose a flavor – Banff or Lake Louise. Each bottle comes with a mask to breathe its contents effectively, and contains about 160 one-second breaths. Each can costs about $30 plus shipping, which evens out to 20 cents a breath.
Vitality Air also offers canned oxygen in a variety of flavors like strawberry and rootbeer, as well as a water mist spray (with the option of sulfur-enhanced mist).
For the eccentric millionaire, they also offer a “Banff Air with Diamond” which comes with three 0.10 Carat diamonds engraved in the can. If you really want to shell out some cash, you can even get a Banff Air with Diamonds that’s been signed by rapper 2chainz. It’s currently on sale right now and will only set you back a cool $18,500. That’s $1,500 off the original price.
The air market is growing.
Vitality Air isn’t alone in the market though. There are other companies who bottle and sell air across the world. But Lam believes that Vitality Air is different. “We’re taking clean and pristine air, and we’re moving it from one part of the world to the other,” he said. “We’re not taking dirty air and filtering it.”
This means that Vitality Air is setting themselves apart by taking advantage of their location. Banff National Park had over 4 million visitors in the 2017/2018 season alone, and plane tickets to Banff usually cost hundreds of dollars per person. If you can’t make the trip, you can at least bring the essence of the Canadian woodlands to your home or office — all for a fraction of the price.
We’ll be monitoring this new market to see how it balloons.