James Bond Attempts to Boost Tourism for 50th Anniversary

As fans of the James Bond films may know, today, Oct 5th, marks 50 years since the cinema’s greatest action hero exploded onto movie screens.

VisitBritain, Britain’s national tourism agency, is using the day to launch a campaign dubbed Agent UK, in order to promote tourism to the country.  Bond fans are invited to participate in the experience using social media networks, in which they will embark on multiple online missions to find the unknown location of a rouge agent.

The winner will be taken to the UK by British Airways for a luxury experience including a three night stay at the Radisson Bly Edwardian London hotel, a driving experience with the Aston Martin for the weekend and a gift from Globe-Trotter luggage company.

The campaign, with its slogan “Bond is Great Britain,” will take place in 21 countries including Australia, Germany, Brazil and the U.S and run from Oct 5th to Nov 2nd.

For U.S residents who can’t quite make it to the U.K, Bar Dupont in Washington, D.C. is having its own celebration for Global James Bond Day by throwing an night-long party, complete with a red carpet, a photo wall of movie stills, 007 soundtrack songs, and cocktails such as the Vesper Martini. Or, Washington D.C tourists and residents can try a special $130 James Bond tasting menu at The Jefferson, on Oct 5 and Oct 6.

The 23rd Bond movie, Skyfall, starring Daniel Craig hits theatres Nov 9th in the US.

Check out the clip below from VisitBritain to join in on the Agent UK mission.