Now this is one marketing strategy that’ll get around.
Japanese businesses have found a way to get exposure by renting out advertisement space in a place that gets a lot of attention: women’s bare legs. According to the Daily Mail, businesses brand women’s legs with their ads and pay them to go about their daily lives, while wearing a skirt and showing off the ad for at least 8 hours a day.
Sound bizarre? The thousands of girls registering their legs for the service don’t think so. By November 2012, there were 1,300 women signed up with Absolute Territory, PR, the company that rents the ad space out to different businesses. By now that number has grown dramatically. And if you think about it, people’s eyes are drawn to an attractive woman’s limbs, so the idea behind the strategy does make sense.
In order to join, ladies must be over 18 years of age, have at least 20 connections on some social network, and must post photos of themselves to prove they are doing their job. The video above shows a lot of photos in action, and explains the details further. It’s kind of a creepy narration, but does offer all the facts.