WATCH: Women Rent Out Bare Legs as Ad Space

Now this is one marketing strategy that’ll get around.

Japanese businesses have found a way to get exposure by renting out advertisement space in a place that gets a lot of attention: women’s bare legs. According to the Daily Mail, businesses brand women’s legs with their ads and pay them to go about their daily lives, while wearing a skirt and showing off the ad for at least 8 hours a day.

Sound bizarre? The thousands of girls registering their legs for the service don’t think so. By November 2012, there were 1,300 women signed up with Absolute Territory, PR, the company that rents the ad space out to different businesses. By now that number has grown dramatically. And if you think about it, people’s eyes are drawn to an attractive woman’s limbs, so the idea behind the strategy does make sense.

In order to join, ladies must be over 18 years of age, have at least 20 connections on some social network, and must post photos of themselves to prove they are doing their job. The video above shows a lot of photos in action, and explains the details further. It’s kind of a creepy narration, but does offer all the facts.

Think the idea will catch on in the states? Share your thoughts below.
TOKYO, JAPAN - FEBRUARY 19: Advertisement on women's legs are pictured on February 19, 2013 in Tokyo, Japan.   A GOOD advertisement should be put where everyone looks; women's legs are a perfect canvas. In Japan a new advertising service allows women to rent out their own legs to advertisers by the company called Absolute Territory PR. As of November 2012, about 1300 girls have already registered their legs as ad space, and the number keeps increasing. Participating women get their legs stamped with an ad and go on with their usual life, of course wearing a short skirt or shorts and showing their legs around as much as possible. As long as the ad is showing on their legs for eight hours a day or more, their job is done, and they are paid a part of the advertising fee.   As proof of their work, participants must also post pictures of themselves "wearing" the ad on their own Facebook, Twitter or other social networks. Lately, even the world famous rock band Green Day has employed the service to promote the Japan release of their new CD, !Uno! According to Eichi Atsumi, a spokes person at the company running the service, the only guidelines that have to be met to get the job are that the registered person is connected to at least more than 20 people on some social network and that they are over 18 years old.  PHOTOGRAPH BY Aflo / Barcroft Media  UK Office, London. T +44 845 370 2233 W www.barcroftmedia.com  USA Office, New York City. T +1 212 796 2458 W www.barcroftusa.com  Indian Office, Delhi. T +91 11 4053 2429 W www.barcroftindia.com

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