Joffrey’s Outs Nescafe, Becomes Disney’s Official Specialty Coffee

Now that “the happiest place on earth” is serving liquor on premise, you can get a buzz going while taking pictures with Mickey Mouse. And now, Disney has announced another beverage that will give you a buzz of a completely different kind.

Joffrey’s Coffee & Tea Co. has been named the official specialty coffee of Walt Disney World® Resort, Disneyland® Resort and Disney Vacation Club properties. The long-term alliance between the companies makes Joffrey’s the first Disney Corporate Alliance sponsor in the category of specialty coffee.

The java company already has a presence at the Walt Disney World Resort, where it has operated specialty coffee kiosks since 1995. The new alliance, however, allows Joffrey’s to develop unique blends at additional locations at Walt Disney World Resort, Disneyland Resort, and Disney Vacation Club properties, including quick service restaurants and in-room coffee service for guests at select hotels.

Additionally guests will get the chance to bring home those specialty coffees, through exclusive catalogs.

Joffrey’s CEO Ted Abrams said “Like Disney, we are committed to high quality and memorable customer experiences. Our alliance is definitely a source of pride for the entire Joffrey’s Team.”

Chris de Mezzo, Joffrey’s Roastmaster and COO added “We are thrilled to be creating unique coffee blends exclusively for Disney guests. After all, a Disney vacation is like none other, so the coffee that Disney guests drink should be like none other, as well.”

Joffrey’s replaces Nescafe Coffee as the standard coffee provider at Disney properties.