If you’ve been keeping up with auto-maker Kia Motors America, you’re probably familiar with its months-long partnership with DC entertainment and legendary comic book artist, Jim Lee.
The brand giants teamed up last year for their “We Can Be Heroes” campaign, which raises awareness and support for charities that fight hunger in Africa. The project has produced several Justice League-inspired cars, including the Batman Optima, the Cyborg Forte, the Flash Forte Koup, the Green Lantern Soul, the Aquaman Rio, and the Superman Optima.
On March 27th the companies revealed the Wonder Woman Sportage at the 2013 New York International Auto Show.
Michael Sprague, executive vice president of marketing & communications, Kia Motors America said about the new car, “As one of the most well-known Super Heroes in the world, Wonder Woman portrays an impressive balance of power, agility and confidence, all of which are inherent characteristics of the Kia Sportage crossover.”
The press-release describes what inspiration was pulled from the super hero and how it was integrated into the Sportage:
The Wonder Woman-inspired Sportage features a sleek and stylish look thanks to an aero kit which grants a streamlined but powerful appearance. The red and blue exterior color scheme, accented with stars, was derived directly from Wonder Woman’s outfit, while the gold trim wrapped around the vehicle represents the heroine’s weapon of choice, “The Lasso of Truth.” Up front, Wonder Woman’s eagle chest-plate emblem was creatively integrated into the production grille and is flanked by blue headlight beams, which reflect her piercing blue eyes. The Sportage’s windshield features a banner portraying Wonder Woman’s tiara, and the chrome side panels on the vehicle are graphical interpretations of her invisible jet. Beneath, the 5-spoke wheel design was chosen to match the stars on the exterior of the vehicle.
Within, red upholstery and dash pieces combined with blue LED lighting were added to continue the Sportage’s exterior color scheme into the cabin. The custom seats were inspired by Wonder Woman’s signature garb and embroidered with her logo, while the cargo area of the vehicle is adorned with stars and an eagle and features a see-through panel, which displays Wonder Woman’s tiara, bracelets and glowing Lasso of Truth.