Kim Kardashian is all over the web again — but this time for keeping her clothes on.
Fashion house Balmain is cashing in on Kimye’s never-ending popularity but hiring Kim K. and husband Kanye West to model in the company’s spring-summer 2015 menswear campaign. The steamy, sultry shoot comes courtesy of photographer Mario Sorrenti, with Pascal Dangin on art direction. And if you didn’t get it from looking at the photos above, Dangin explains that “The men’s Balmain campaign starring Kanye and Kim was all about the kiss — their connection.”
Kim and Kanye are huge fans of Balmain. According to Yahoo! Fashion, they’re friends with Balmain creative director Olivier Rousteing, and recently attended the Balmain Paris runway show — where Kim’s little sister, Kendall Jenner, walked the runway. The website also notes that Rousteing made three custom Balmain jackets for little North West — because, you know, a 1-year-old girl needs a few designer jackets “to match mommy!!!”
“For this Menswear campaign, I wanted to capture a moment of love,” says Rousteing. “Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity–they are the new modernity. This is more than a campaign, it expresses something beyond clothes–it is a celebration of love and friendship. This is a new statement for Balmain.”
The Kim Kardashian Kanye West Balmain advertisements will debut in print magazines beginning March 2015, presumably with more images than the three seen above.