Why Ladies Love Chicken Cock (Whiskey, You Dirty Birds!)

When it comes to beverage trends, flavored whiskey has become the “It” item in 2014. And one of the top brands producing it is Chicken Cock.

Chicken Cock whiskey was first distilled in 1856, and was the house whiskey at the Cotton Club during Prohibition. The brand went underground for a few decades in the mid 1900s but was relaunched in 2013 and is now based in Charleston, SC. Like many companies in this field, they’re putting heavy focus on flavored varieties, in part to target women drinkers who are said to prefer a flavored whiskey over the straight-up version their male counterparts enjoy. However, with the rising popularity in this type of alcohol, it’s clear that women aren’t the only ones enjoying these new tastes.

As the New York Times notes, “Today, flavored whiskeys are the fastest-growing segment in the bourbon industry. According to Nielsen research provided by Beam, in 2012 flavored whiskey accounted for nearly 75 percent of growth among all whiskeys, and 42 percent of growth in bourbon.”

Some in the industry think it’s a fad. Michael Neff, an owner of Ward III and Rum House in New York says, “I think it is a cynical market grab masquerading as innovation. Flavored whiskey, as a category, is not meant to create new whiskey drinkers, but to make flavored-vodka drinkers feel like grown-ups.”

Maybe so, but if flavored whiskeys go the way of their clear cousin vodka, it’s likely to stay around awhile. After all, researcher Euromonitor International pointed out that flavored vodkas more than doubled their share of the U.S. market to 26 percent of volume sales, from 2007 to 2012.

But the bigger point to us? We think they’re just delicious — especially the flavors coming out of Chicken Cock. (Now that’s a sentence we never thought we’d write.)cherry-libre_Chicken_Cock

The brand currently offers Southern Spiced (a great intro flavor), Root Beer (delicious and desserty), Cinnamon (better than Fireball, we think), and their newest flavor, Cherry Bounce — which was actually a crowd-sourced flavor. The company utilized social media to provide flavor options and then produced the winning choice. There’s also a historical tie, as a Cherry Bounce cocktail was famous back in the days of Martha Washington. Chicken Cock just took it one step further by incorporating the flavor of cherry cola.

Below is a wonderful cocktail featuring the Cherry Bounce, which is going on our menu throughout summer. Check it out, try it for yourself, and let us know what you think.

Cherry Whiskey Libre

INGREDIENTS

  • Lime wedge, for the drink
  • 2 cherries, to taste
  • 1 ounce Chicken Cock Cherry Bounce Whiskey
  • 1 ounce Cointreau
  • 1 ounce cola
  • Lime wedge, for the glass
  • Cherry, for the glass

MIX IT UP

  1. In a rocks glass, squeeze the juice from the lime wedge and muddle with the cherries.
  2. Add the Chicken Cock Cherry Bounce Whiskey, Cointreau and cola and stir gently.
  3. Add ice and garnish with cherry and lime.

See where Chicken Cock whiskey is available near you.

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