Leica M Camera Designed by Jony Ive Sells for $1.8 Million at Sotheby’s Auction

Any hard-core photographers who own a Leica will swear by its lens quality and unrivaled craftsmanship. For almost a century, the Germany-based brand has been producing some of the most sought after cameras in the world.

In the 1930s, Leica made a name for itself when it introduced the M-System camera and in 2006, it released its first high-end digital. The cameras are in such high demand that there is literally a three-month waiting list if you’re interested in purchasing one of the latest models.

But these cameras aren’t for everyone.

Unless you can see yourself spending $20,000 on a fully manual digital camera with a body and lens. Actually, how about dropping $1.8 million?






On November 23, a custom, one-of-a-kind Leica M designed by Jony Ive and Marc Newson sold at the Sotheby’s RED charity auction in New York for this price. It was only expected to fetch about $750,000, but someone must have wanted this toy really, really bad.

The auction raised a total of $26.2 million to fight AIDS in Africa.

Want to check out some more ridiculously expensive stuff? Feast your eyes on the world’s priciest SUV, find out where to drop serious cash on a date or flip out over the bra that will cost you a cool $10 million.