“Wired into the human psyche is our emotional response to different wavelengths of color. Every color on the color wheel evokes a different mood or feeling” explains the article. “Since every color stimulates a corresponding reaction, [marketers] can use these emotional built-in triggers to [their] advantage” whether it’s on a landing page online or in a brick-and-mortar store.
Multiple studies and research have linked colors with certain behaviors, such as a 2011 study that found the color red increases reaction in individuals and can even encourage them to act more forcefully. Think it’s just a coincidence that clearance bins are almost always red? It isn’t.