Marlboro Man Dies – Darrell Winfield, one of the original and longest living Marlboro Men, died on Monday at his home in Wyoming.
He was 85, and the cause of his death wasn’t listed within his obituary.
Winfield found fame as a part of Marlboro’s most successful tobacco advertising campaign. Beyond being a success for the company, the advertising world has deemed the campaign as one of the most successful in advertising history. Indeed, the term “Marlboro Man” is now synonymous with a cowboy look, and a hyper-masculine attitude and sensibility.
Prior to Winfield being cast for the part, the brand had relied on actors that weren’t cowboys. On the other hand, Winfield was a true cowboy. His rugged sensibility appealed to Americans — both young and old.
“His family said he loved horses, rodeo, especially team roping, ranching, and the cowboy way of life,” reads his obituary. “He liked to tease, was quite a character, and never met a stranger.”
His obit also mentioned that Winfield stayed true to the brand until his death, whereas other Marlboro men eventually took part in anti-smoking campaigns.
He is survived by his wife, Lennie, six children, three grandchildren, and a great-grandchild.