Starting in April, certain McDonald’s locations will be the first to test an all-day breakfast menu. McDonald’s announced plans to offer a limited all-day breakfast menu at select San Diego area restaurants.
In an email to CNBC, the company confirmed plans for the menu change. So far the company has only confirmed that hash browns and some breakfast sandwiches will be available all day, but has not specified what other breakfast items will be available during the test run.
Spokeswoman Terri Hickey wrote:
“We look forward to learning from this test, and it’s premature to speculate on any outcomes. We’re excited to serve our customers in this area some of McDonald’s great-tasting breakfast sandwiches, hash browns and other favorites all day long.”
This menu change has been highly anticipated, with many customers expressing a desire for breakfast-for-dinner options.
Currently McDonald’s locations stop serving breakfast after 10:30 a.m. local time on week days. Breakfast service is extended until 11 a.m. on the weekends. According to the company website, breakfast service ends mid-morning due to a necessity of logistics. Apparently the grills just aren’t big enough to accommodate simultaneous demands breakfast and lunch orders.
The chain has not given any indication that they have plans to expand the all-day breakfast menu to other cities, however if this initial test proves successful it might expend to other markets.