Gone are the days of the simple water cooler and coffee pot, today’s hot and hip companies are availing employees of beer-vending machines, full bars, beer fridges, and even installing on-site taverns, digitized kegs, and futuristic drink dispensers.
Firms say it helps set the tone, and lure talent who’d probably leave at the end of the day for a cocktail to stay, and hang out–blurring the lines of business and pleasure.
Companies like Google, known for offering free food, nap pods, and game stations, offer the modern-day Mad Men experience, but instead of scotch it’s craft beer.
The recruiting site for the online-storage firm Dropbox, for instance, touts its “Whiskey Fridays” soon after such perks as health and dental insurance.
The online marketing company JAR Group keeps the workday anything but dull with fully-stocked bars in their offices, sometimes hosting cocktail-making competitions, and otherwise bonding over booze.
Researchers at the University of Illinois at Chicago found that slightly intoxicated participants were better and faster at creative problem-solving tasks compared to their sober counterparts.
“In general, being able to focus or control your attention is a good thing for most cognitive tasks,” says Andrew Jarosz, one of the study’s authors. “But sometimes too much focus may not be the best thing.”
Experts say the new culture of drinking on the job, reflects the more recent aspect of 24/7 work mentality. Between the internet, and fear of loosing your job since 2008, people today are much less likely to leave work at work and home at home. The boundaries are essentially gone. We take our work with us on our phones, and our drinks with us to our desks.