After you cook a hearty breakfast of delicious pork fat, what are you supposed to do with all that bacon grease — throw it away, rinse it down the sink?
For Hormel Foods Corporation, the answer is now to pour it into a motorcycle’s gas tank.
The Austin-based food manufacturer, along with marketing firm BBDO Minneapolis, is sponsoring a motorcycle that runs on organic biodiesel made from refined bacon grease that rode between Austin, Texas and California last year in honor of the International Bacon Film Festival in San Diego.
A team of 12 traveled with one rider to film the journey as a documentary film to be screened at the film festival that year. It was all a marketing push for Hormel’s upcoming Black Label Bacon brand.
“The journey is sort of the destination,” said BBDO account director Scott Schraufnagel.
Smithson and Barber designed the motorcycle itself based on a 2011 Track T-800CDI model. Once filming has wrapped and everyone’s buying Black Label Bacon and trying to adapt their cars to run on bacon grease, the motorcycle may be put on display in the Spam Museum.
You can learn more about the bacon bike, as well as how it all turned out, at the DrivenByBacon website.