House of Style, that quintessential 1990’s fashion show from MTV–back when MTV actually showed music videos– is returning to MTV this October.
MTV.com writer Christina Garibaldi explains in her article about the series, “The original show, which ran from 1989 to 1999 and was hosted by supermodels Cindy Crawford, Rebecca Romijn and Molly Sims, gave viewers a behind-the-scenes look at the fashion industry. While examining the connection between fashion and music, the show gave fans unprecedented access to models and designers.
The series will be retooled for today’s audience who grew up watching such shows as America’s Next Top Model and Project Runway, and who have more knowledge about the fashion industry than viewers in the 1990s. MTV.com says the show will be digitally driven primarily on the MTV Style website, “but will include crossover content for TV integrations.” As MTV Vice President Dave Sirulnick told Fashionista “The idea of the new House of Style is that it runs on all our platforms. We want to make it really accessible for our audience.”
The new host will be announced live on September 6 at the 2012 MTV Video Music Awards. But in order to generate excitement for the new series, MTV is airing the documentary House of Style: Music, Models and MTV on Tuesday, August 7. As MTV.com explains, “The documentary will tell the story of the series while celebrating the fashion of the ’90s.” We’ve got the video trailer for you below.