Paris Hilton Hopes to Dazzle Consumers With Her New Fragrance

Paris Hilton has added another product to her expansive fragrance line. Her latest scent Dazzle is out on store shelves. Hilton says that the perfume, which is described as floral, fruity, and playful, was created to express her personality.

This is the fifteenth fragrance in her line, which she started back in 2004 in conjunction with Parlux. The line carries scents for both women and men. A Woman’s Wear Daily report says that Hilton’s line has already raked in $1.5 billion from past sales and that her new product is expected to bring in around $20 to $25 million more.

Aside from promoting her new product, the 31-year-old is also staying busy by working on her second music album, as well as opening up a beach-front club in the Philippines. She also has hopes of starting a make-up line.

“I’m always looking for ways to expand my brand and would love to launch a beauty product line in the future,” she says.