Say goodbye to the red clown jumpsuit. After 51 years, Ronald McDonald is getting a new makeover to look more modern and hip, with an increased presence on social media networks so that the mascot can better connect with today’s generation of kids and young adults.
The new wardrobe includes yellow cargo pants and a vest, accompanied by a red-and-white striped rugby shirt. For special occasions, (Like a formal dinner?) Ronald has a new red blazer with the company’s signature Golden Arches on the front pocket, his signature on the back, and a special bowtie. Theatrical designer Ann Hould-Ward was hired to create the new look. In addition to countless Broadway, off-Broadway, and regional theater credits, Hould-Ward won a Tony Award for Beauty and the Beast, and received nominations for Into the Woods and Sunday in the Park with George.
“Designing new clothes for Ronald McDonald was one of the highlights of my career,” Hould-Ward said. “I’ve worked with some really big names over the years and suiting up a living legend was a real thrill.”
But don’t worry, Ronald’s iconic big red clown shoes, as well as bright red hair and made-up face will all remain the same.
Speaking of makeup, what’s most impressive is how Ronald hasn’t aged since making his first TV appearance in Washington, D.C., back in 1963. Two years after that, he made his first national TV commercial during the Macy’s Thanksgiving Day Parade, and was named national spokesman for McDonald’s in 1966. He also became the face of Ronald McDonald House Charities back in 1974. We’re doubting that youthful energy and appearance stems from a healthy diet, so maybe it’s the makeup. Who can say?
As for Ronald himself, he seems to be loving the new look.
“Selfies, here I come!” exclaimed the ever-enthusiastic icon. “It’s a big world and now, wherever I go and whatever I do, I’m ready to show how fun can make great things happen.”
Are you “lovin’ it”? Check out the video above to see the new look in action, and let us know.