Shhh! New Law Forces TV Ads to Keep it Quiet

Ever been absorbed in a television show and then been shocked half to death when it cut to a commercial break that was much louder than you expected? Some of us here are jumpy by nature so that happens to us all the time. If you can relate, then we’ve got some happy news.

A new law goes into effect today that will make your TV viewing time a little nicer. The CALM Act, which stands for Commercial Advertisement Loudness Mitigation, “is designed to prevent TV commercials from blaring at louder volumes than the program content they accompany” reports the AP. The law applies to broadcasters as well as cable and satellite operators in order to protect viewers from excessively loud ads.

In order to comply, the industry had to update its technology since the older equipment wasn’t sensitive enough to pick out fluctuations in volume.

The Federal Communications Commission adopted the rule a year ago, but granted the industry a one-year grace period to adopt it.

So the next time you’re watching a TV, you don’t need to leap for the remote control as soon as your show goes to commercials. And if you do, suspected violations can be reported to the FCC on its website or by calling 1-888-TELL-FCC (1-888-225-5322).

Feature Image: yardyyardyyardy.blogspot.com

Advertisement
Advertisement