PETA (People for the Ethical Treatment of Animals) is known for its very extreme, often graphic publicity stunts to raise awareness about the controversial issue of animal rights.
The stunt they recently pulled in Bangkok, China, wasn’t any different.
In effort to convince people that they shouldn’t buy leather made from the skins of crocodiles, kangaroos, zebras, seals and cattle, Ogilvy & Mather Advertising Bangkok teamed up with PETA Asia. Their collaboration achieved the effect they were hoping for.
After opening up a pop-up luxury retail shop in one of the busiest shopping district’s in the city, they were able to secretly film shoppers’ reactions to finding leather handbags filled with fake animal blood and guts. But it wasn’t just the purses that gave a shock. Belts, jackets, shoes, and a pair of gloves demonstrated the cruel suffering that lurks behind every single leather good produced around the world.
It doesn’t matter what kind of animal leather goods are made from, they each are forced to face the slaughterhouse.