According to new study, shopping in heels keeps money in your wallet and out of the cash register. Apparently when women are wearing high heels, they’re so busy focusing on keeping themselves upright, they can’t balance out the decision of whether to purchase or not.
“If you’re someone who tends to overspend, or you’re kind of an extreme person, then maybe you ought to consider shopping in high heels,” study author Jeffrey Larson, a marketing professor at Brigham Young University, said in a university news release.
When women are reclining at home in front of online sites or have on comfortable shoes, they’re the hottest consumers.
The study, published in the current issue of the Journal of Marketing Research, found people focused on balancing were more likely to buy a 42-inch television for $450 than a bigger, more expensive model or a smaller, cheaper TV.
The researchers concluded that people should be aware of how physical elements can influence the buying decisions they make.
“We need to sit back for a minute and consider, ‘Is this really what I want, or are the shoes I’m wearing influencing my choice?'” study co-author Darron Billeter said in the news release. “We need to be more aware of what is influencing our choices.”
So, ladies if you want to save money, get out those Jimmy Choo heels, if you’re ready to shop till you drop, it’s Birkenstocks all day long.