It seems like there is a new wrinkle removing cream, injection or diet on the market on a daily basis. We’re bombarded with products and procedures that promise to make us look younger, fresher and livelier and for every treatment that seems legitimate, there are a handful that are almost laughable. So when we heard of the latest fad that might be making it mainstream soon, it sounded so ridiculous that we just shook our head and were ready to move on. But since this new procedure seems to be gaining some buzz, we decided to look into it and see what it’s all about.
It’s called face-slapping and it works exactly how it sounds. A masseuse uses a special technique to slap customers in the face to help firm and tone the skin. The procedure has been around Thailand for years but a new spa in San Francisco claims to be the first and only one to bring it to the western hemisphere.
A woman named Rassameesaitarn Wongsirodkul, also known as Tata, and her husband Mawin Sombuntham co-own Tata Massage in San Francisco’s Richmond District. Tata underwent a month of training with a professional face slapper (we don’t make these things up) in Bangkok, who reportedly keeps the knowledge that’s been passed down from generation to generation closely guarded and will only share it with 10 students in his lifetime.
Now Bangkok-born Tata delivers the precision blows to customers for $350 per treatment, as she dances around to Thai pop music wearing stylish traditional garb. The non-invasive and chemical free treatment is offered for the eyebrows, cheek, forehead or the whole face. Each session lasts between 15-20 minutes and according to Sombuntham results last about six months and up to a year for customers who get the full course.
So how effective is it to get slapped around? Rose Griscom, member of the U.S. Institute of Thai Massage in New Jersey, compares the technique to tapotement, which is the rhythmic body tapping used in Swedish massage and says she sees similarities.
“I do know that tapotement does actually bring blood to the surface and increase blood flow as it stimulates the nerves,” she told ABC News. “I’ve never heard of this just for the face, or a focus on the face. But I suppose there is possibly a grain of therapy if administering it.”
As the new face slapping fad catches on, there is the possibility of expanding the therapy and offering it for other parts of the body – namely the derrière. We wouldn’t write it off.
Check out the hilarious ABC report in the above video to see Tata in action, as well as tips on how to administer the procedure on yourself or others at home.
Would you be willing to slap your wrinkles away, or do you think this is it just another money-making scheme hoping to cash in on youth-fountain market? Let us know in the comments below.