Did you ever stop to wonder what would happen if, instead of having to attend traffic school for your violation, you were forced to attend your own funeral?
That’s what these six people in the video above unknowingly did.
The video, which is part of a campaign launched by the Belgian Road Safety Institute (BIVV/IBSR), had hidden cameras captured these emotional wake-up calls when a group of people see first hand how speed kills.
The concept comes from some sobering facts. For example, in 2010 an estimated 10,530 people died in crashes that were linked to speeding, but despite these sobering statistics, it seems the public, and the media, don’t care to take those numbers into account. Indeed, automobile advertisements and the entertainment industry often glorify speeding in sexy, luxurious vehicles, while comedians joke about the issue. When we’re rushing to work or attempting to get four cars ahead in the fast lane, we tend to put the pedal to the metal and go over the posted speed limits without even hesitating to think about the consequences of our actions. That is, until we see those flashing red and blue lights in our rear-view mirrors.
But even then, we sometimes don’t truly take into account the real issue at hand — we just complain about having to pay a hefty fine and/or attend traffic school.
That is, until it’s too late.
The experiment shown in the video above brings reality much closer to home, and the poignant reactions of the speeders who are in attendance is incredible.
We know the campaign is featured in another language (you can choose to view English captions), but we don’t think you need to know what they are actually saying for the point to come across. Check it out.