On Tuesday, StarMaker updated its karaoke singing-competition app that enables users to create “music video selfies.”
The app, which was developed by StarMaker Interactive, has partnered with NBC and YouTube in order to allow users to enter for a chance to audition for The Voice, and to perform at the Nokia Theatre in Los Angeles during the upcoming summer tour.
To begin, users choose a song from the app’s library. Then, they utilize a phone’s front-facing camera to capture footage of their performance. The app is also capable of judging the quality of a person’s pitch, voice and rhythm to provide a score to see how well (or horrible) they did.
By recording and uploading videos of themselves singing along to a song from the setlist of the show’s summer tour, users can compete for an opportunity to hit the stage.
In a statement, StarMaker president and cofounder Nathan Sedlander said:
We’re giving the next generation of stars immediate access to music-loving fans around the world; a hand-held studio that can accelerate their industry exposure, fan base and ultimately, their career, using something we all carry around in our pockets. We believe every person should have the tools to determine his or her own fame, and not have their destiny decided by a select few gatekeepers.
Additional StarMaker users can use the app to vote on their favorite performances. The top 10 finalists will be judged by a panel of music professionals and casting producers, who will then choose one winner for a private audition with a casting producer.
The StarMaker music video selfies competition is open from June 24 through July 6.
The app is available on both iOS and Android.
About StarMaker Interactive
StarMaker Interactive is the leading mobile talent platform with two apps available on the iOS and Android platforms: StarMaker: Sing + Video + Auto-Tune and The Voice: On Stage. Both titles are free to download, enabling consumers to create videos of themselves singing the biggest hits, share videos online and compete with friends. StarMaker has partnered with The Voice, American Idol, Disney, Universal Pictures and Philips Electronics to provide consumers with the most authentic and engaging music experiences. The company is headquartered in San Francisco.