Stunning Music Video Challenges Digital Beauty

By now most of us know the many glamorized photos and images we see in magazines and on the TV aren’t accurate depictions of the people they’re supposed to represent. Actresses and celebrities rarely look in real life the way they do in their Photoshopped and airbrushed publicity pictures. The flawless and perfect images we see on magazine covers are not in their original forms; far from it.

Thankfully this reality has been getting a lot of media attention and exposure lately, loosening the reigns of the rigid beauty standards many of us have held on to for a long time. Though we still have a long way to go to break down these unrealistic standards completely, people like singer Csemer Bolglarka, who goes by the stage name “Boogie,” are certainly helping move along the message in powerful ways.

The Hungarian singer recently released a new song titled “Nouveau Parfume” and used the music video as an opportunity to show how digital enchantment programs can completely change a person’s visage, to help encourage questions about what real beauty really is. From lighting up dark circles to changing up her hair color, rearranging her facial features — and perhaps most disturbingly — putting on a full face of makeup on the bare-faced singer, the video reveals in front of our very eyes how computer graphics and programs can subject us to a type of beauty ideal that doesn’t even exist.

Another recent project that underscores how digital enhancement distorts our perception of beauty was done by East Carolina University student Anna Hill, who made four mock Photoshop beauty ads as a final project for her advanced digital photography class. Although Hill’s project was poking fun of the how far the beauty industry often takes photo manipulation — with ads that promise immortalized beauty and have captions such as “no one will ever know…as long as you never let anyone see you in person again” — it once again brought light to the disconnect between a person’s real appearances and the unattainable images that are plastered all over glossy magazine covers.

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