When you think of chocolate milk, what’s the first thing that comes to mind? A refreshing beverage? Something to dunk your Oreos in?
If you’re the dairy company Arla, which makes Wing-Co, chocolate milk for men, you think of men’s chest hair. The English company commissioned a $3,900 fur coat made out of 100% male chest hair. It took the design team 200 hours to weave together the million strands of hair.
That isn’t refreshing at all.
The company’s spokesperson said the idea behind the man-fur coat was to encourage men “to readopt the values of assured ‘men’s men’ from yesteryear who would laugh nonchalantly in the face of adversity and be proud of their abundant manliness.”