SoulCycle was started by Elizabeth Cutler and Julie Rice nine years ago. The two women met in New York City, the birth place of their new innovative and motivational workout.
Together they mastered the art of branding, and with a simple yellow wheel they created something that over 50,000 people now experience every week. However, it’s the instructors that set SoulCycle apart from other cycling studios, and there is one instructor in particular who is encouraging and inspiring her riders every day with her incredible story.
Instructor Laura Crago will be riding her bike from California all the way to New York City in memory of her father who passed away when she was 14. Plus she is also raising money for Habitat for Humanity along the way. This is a journey that is encouraging her riders to push past their fears and limitations to reach their goals.
You can follow Laura’s journey through her website, Daughters4Fathers!