The 10 best auto commercials over the last 25 years were unveiled at the 2013 North American International Auto Show in Detroit today. Sponsored by The One Club which recognizes creative excellence in advertising, 70 top advertising executives and journalists picked 10 car commercials from 60 award-winning entries.
Popular judges like Jeff Goodby of Goodby, Silverstein & Partners; Mark Tutssel of Leo Burnett Worldwide; and Cliff Freeman of Cliff Freeman & Partners narrowed the list down to popular ads from Chrysler, Volkswagen, Honda, Nissan, and BMW.
And, the winners are:
Wieden+Kennedy/London and Honda – 2004
Wieden+Kennedy/London and Honda – 2003
3. The Force
Deutsch/Los Angeles and Volkswagen – 2011
4. The Hire
Fallon/Minneapolis and BMW – 2001
5. Sheet Metal
Goodby, Silverstein & Partners/San Francisco and Saturn – 2002
6. Born of Fire
Wieden+Kennedy/Portland and Chrysler – 2011
TBWAChiatDay/Los Angeles and Nissan – 1997
8. Lamp Post
BMP DDB/London and Volkswagen – 1998
9. Milky Way
Arnold Worldwide/Boston and Volkswagen -1999
10. Snow Covered
Bozell Worldwide/Southfield and Chrysler/Jeep – 1994
Yash Egami, Editor-in-Chief at The One Club, stated proudly “The storytelling and production values of these 10 commercials shows creativity at its finest. We’re honored to be a part of the Detroit Auto Show where we can showcase some of the most memorable ads from the past 25 years.”
Additionally, there was a public choice winner from Saatchi and Saatchi Los Angeles and Toyota for their 2012 “Camry Reinvented” commercial. Over 7,000 votes were tallied from The One Club website for the public choice.
You can view the car commercial winners here.