WATCH: This Woman Gets Thousands of Instagram Followers by Smashing Bread on Her Face

Sometimes there is no predicting which fascinatingly weird social media trend will takeoff and who will achieve Internet celebrity status overnight. Such is the case with one Brooklyn-based blogger who runs Bread Face Blog.

The young woman has gained thousands of followers on social media for the videos she makes and posts to Instagram. In the videos she takes a piece of bread—there are a variety of types, ranging from baguettes to cornbread and buns—and rubs her face all over the loaf and smashes her face into the soft doughy insides.

Part 2 #breadfacing @meathooksandwich

A video posted by Bread Face (@breadfaceblog) on

Some people have questioned if there is a sexual fetish motivating her bizarre videos, but she denies that that is a component to her hobby. She has over 35,000 followers, and she does concede that people are free to use her footage however they wish. “If I’m filling a once-empty slot for someone sexually – then that’s awesome,” she said. “I get it. I don’t think it’s weird – food is tactile and sexy, and we can’t help what turns us on, just don’t overindulge yourself.”

19. Riesenbrezel #breadfacing @blackforestbrooklyn

A video posted by Bread Face (@breadfaceblog) on

She says she eats the bread she uses in her videos, but prefers things that don’t have seeds because they irritate the skin on her face.

12. Cornbread #breadfacing

A video posted by Bread Face (@breadfaceblog) on

Her strange hobby has inspired others to participate with the hashtag #breadfacing.

See more of her strange videos on her Instagram account here.

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